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19 February 2018

5 Ways digital marketing can help you grow your business

 

growing business

Let’s begin with a question… when you are searching for a local service provider or wanting to compare product prices and capabilities, what platform would you use to access this information?

If your answer isn’t Google or an alternate online search engine then it’s a miracle that you have found this blog post in the first place, and if that is the case then welcome to the internet, my friend!

With this in mind, it’s hard to imagine a business marketing strategy without a digital aspect – the aspect that allows you to reach your customers in the moment they are actively looking for products and services just like yours!

Still need convincing about exactly how digital marketing can help you to grow your sales?

Here are 5 ways the digital marketing landscape can help you to grow your business.

You can target the right audience, at the right time

Gone are the days of placing an ad and sitting back with your fingers crossed, hoping your ideal customer stumbles upon it.

Digital marketing platforms allow you to develop highly targeted campaigns, often based on location, demographics, interests and digital behaviour.

The great news is that if it’s your first time and you don’t already have this data at hand, start with the basics and then expand with the data that you get in return.

This will help you to learn more about your customer based on data and analytics – as well as see exactly how your campaigns are working and contributing to the success of your business.

Stay ahead of your competitors with Search Engine Optimisation (SEO)

Increase your ranking position on Google by working on your SEO.

Effectively, this means you will be working towards ranking higher in Google’s search results when associated with relevant keywords to your brand.

Not only is it free for you to implement if doing it yourself, but tools such as Yoast make it super easy by providing checklists and suggestions to improve page search-ability.

Engage and influence your target audience through social media marketing

Platforms such as Facebook, Instagram, LinkedIn, Pinterest and YouTube are the perfect platform to interact with you customer through relevant and engaging content.

This can give your brand a voice that your customers resonate with, improving customer retention and providing a platform to communicate with your highly engaged community.

Reach new customers

Social media platforms and search engines provide paid advertising options that allow you to reach new customers based on your target audience criteria.

Create strong bonds with your customers through Content Marketing

Retain and up-sell to your current customer base by sharing relevant content that is highly valuable and sets your brand apart as an authority within your niche.

Not quite sure where to start with your strategy? We’re here to help!

 

Wahoo Advertising

Contact us today for an obligation-free 30 minute strategy session!

Let’s kick start your digital marketing together!

Wahoo Advertising

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