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21 December 2017

We answer 5 of the most commonly asked digital marketing questions


Marketer answering digital marketing trends


We get a lot of questions when it comes to digital marketing.

To be honest, there are often no correct answers here because to truly be able to answer questions to help your business grow, we need to understand your unique business.

But to get you started, here are some answers to skim the surface of digital marketing.


Not sure where to start with your digital marketing? We can help you!


What is digital marketing in comparison to regular marketing?

We get this one a lot! Digital marketing is anything that is online, for example Pay Per Click (PPC), Search Engine Optimization (SEO), Email, Web Design, Social Media etc.

Traditional or regular marketing includes offline marketing activities such as print, direct mail, radio, TV etc.


What Social Media should I be doing?

We often get people asking what they should be doing in terms of social media and what the “secret recipe” is.  The truth is, there is no secret sauce and we don’t have the answer to this question until we have an understanding of your business objectives.

Your social media needs to align with your business strategy – do you want to focus on customer service? Content marketing? Lead generation? Just like any marketing undertaking, your social media strategy needs to align with your business goals.

Not sure we’re to start with social media? We’re here to help. [hyperlink]


I tried Google AdWords but it was a waste of money, could you do it better?

To get the best results from any form of search engine marketing or pay per click advertising, you need really need to invest in someone with expertise, experience and effort.  Most businesses who fail with pay per click usually lack in at least two of these aspects.


How do you get a lot of social media followers?

Again, there is not secret recipe behind this.  It’s all about writing and curating valuable, shareable content, being a strategic follower and building relationships.


How do I know my customers are online?

There are more than 2 billion active users on Facebook alone. and your customers are there among them.


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