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19 October 2017

82% of “I want to go” searches on Google are looking for a local business

 

digital marketer statistics

 

If you’ve dabbled in the world of digital marketing, then we’re sure you have realised that us digital marketers get SUPER excited about the statistics side of things.  And in our defense, what’s not to love? They guide us when we are building a strategy, allow us to maximize on trends (at the right time!) and predict the future of online marketing. So, in our eyes quality stats get nothing less than 10/10!

Speaking of, here is some recent statistical insight into the digital marketing world that we all live in!

 

82% of “I want to go” searches on Google are looking for a local business

28% of people use social media to watch videos

It is predicted that 82% of all digital content consumed by 2020 will be video (so now is the time to get on board!)

The first position on Google search results on desktop has a 34.36% higher click through rate.

51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.

Google gets over 100 billion searches per month.

53% of marketers say that blog content is their top inbound marketing priority.

72% of adult internet users use Facebook.

Almost 50% of internet users look for videos related to a product or service before visiting a store.

In 2016, 59% of online research lead to a purchase.

 87% of Australian’s access the internet daily.

 76% of large businesses have a social media strategy, whereas only 31% of small businesses do.

 

No matter what the current trend is, it is guaranteed that your customers are online and using social media platforms, the big question is – is your brand there too?

 

Wahoo Advertising

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Wahoo Advertising

 

*stats sourced from Hubspot and Sensis

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