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25 January 2018

Here’s everything you need to know about using #hashtags strategically


Now that Instagram’s recent update allows users to follow specific hashtags we thought it would be the perfect time to revisit exactly HOW hashtags can be used… effectively.

The update allows instagramers to follow hashtags on topics that they are interested in.

So, what does the latest hashtag update on Instagram really mean for you?

  • It makes it easier for your customers to engage with your content by associating it with a relevant, trending hashtag
  • It provides a new avenue for Instagram users to discover your brand (so make sure to include discovery hashtags as part of your branded posts!)
  • It creates the perfect opportunity to target niche target market communities
  • Even though Instagram isn’t using this feature for ads at the moment, it has the potential to give the app more powerful targeting data

A social media strategy has always been important to align your content with your marketing goals, however in light of the recent updates an accompanying hashtag strategy is the next step if you want to increase your reach to the right people.

Here are some guidelines to help kick start your hashtag strategy…

Social Listening: Find out the trending topics within your target market


The social media landscape is a busy place, full of billions of conversations that provide valuable market insight and social listening can help you to identify key topics of conversation that are of high interest to your target market.

This will offer insight into what your customers and the people who you want to become your customers are talking about – giving you the upper hand on your hashtag strategy.

To make it easier, there are many tools such as Mention available to do the data mining work for you.

Segment your hashtags: Engage the individual niche groups that create your target market


One of the best things about the new Instagram hashtag feature is that you can target the niche communities within your target market.

For example, if you are a real estate agency you may want break apart your posts to target #firsthomebuyers, #families and #retirees.

Analysis: Implement a strategy that is proven to work for your brand


Complete an audit of your Instagram to assess what type of content has performed best for you, and then nut out which hashtags you were using and the trends that you were aligning your content with.

Once you have done this, you can put together an informed, foundational content calendar based around events, interests and seasonal topics that engage your audience.


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