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14 February 2018

Digital Marketing 101: When should you implement a social media marketing strategy for your business?


Business learning about social media marketing

Do you sell products?

Do you provide services?

Do you want to have more control over your advertising budget?

Do you want to improve your brand awareness?

Do you want to build and manage strong B2B or B2C relationships?

If you answered yes to any of the above questions, then you should implement a social media strategy for your brand, today!


Because 90% of Australians are online and each individual spends an average of 3,360 minutes online per month, which means social media marketing is pretty important to your marketing strategy.

If these statistics aren’t enticing enough, in 2017 alone the internet influenced more than $19 billion worth of online and in-store transactions in Australia (which is only expected to grow in 2018).

If your products and services aren’t of the digital variety or can’t be shipped, you still aren’t off the digital marketing hook because 81% of consumers conduct online research before making a purchase in-person or in-store.

In fact, when Australian’s are online a majority of their time is spent researching products and services, reading reviews and comparing prices.

So, whether you’re a person2person business operator or a digital2person operator, an online social media strategy can help to influence and engage your target market… and ultimately grow sales!

So, what’s the first step?

Set goals and objectives

Set realistic SMART (specific, measurable, achievable, relevant and time-bound) objectives. This will help to build your strategy, segment data and achieve business objectives.

For example: Grow my Facebook following by 300 in the first quarter

Identify your target audience

There are millions of consumers across Twitter, Facebook, Instagram, Snapchat and Pinterest so it’s important to narrow down exactly who you want to target. This will help you to determine:

  • Which social media sites you need to be active on
  • Your posting schedule
  • The type of content you publish
  • Your “voice”; and
  • The information in your profile

Create a brand presence

After identifying your target audience, start with 1 or 2 social media platforms and build your branded profile. Once you are all set up, start engaging with your customers, nurturing relationships and providing relevant and quality content.

Tip: start small and create a strong and effective brand presence across 1 or 2 relevant social media platforms and then expand to new platforms when you are ready and have set up new goals to reflect the expansion.

Once you have completed these initial steps, it’s time to get strategizing and we’re here to help!


Wahoo Advertising

Contact us today for a FREE 30 minute strategy consultation.

Wahoo Advertising

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