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21 December 2017

5 social media trends to plan for in 2018


Researching social media trends 2018


In an ever-evolving tech world, there is no doubt that this is just the beginning of what 2018 has to offer when it comes to social media trends. To get you started, here are 5 top trends to have has feeling prepared for the digital wonderland that will be 2018 and all of its consumer-engaging, lead-building opportunities.


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Increased popularity for Instagram stories

Over 200 million people use Instagram stories each month. That’s 50 million more than Snapchat.. and a whole lot of opportunity to connect with new customers! With this trend predicted to grow throughout 2018, now is the time to master your Instagram stories strategy.


Influencer Marketing

In 2017 we saw brands that opted for traditional advertising strategies struggle to connect to social media users. It’s predicted that in 2018 more brands will embrace influencer marketing as a way to connect with audiences who tend to disengage from traditional strategies. Currently, over 90% of marketers who employ an influencer marketing strategy believe it is successful.


Focus on Gen Z

A recent study conducted by Goldman Sachs concluded that generation Z was highly valuable to most organisations.  Today, the oldest Gen Zer’s are 22 years old, just beginning to enter the labour force and are gaining an increased buying power.


Stronger Governance policies

Platforms such as Facebook will shift focus and embrace a more hands-on approach in regards to governing their social media platforms. Facebook has invested in new AI and human forms of monitoring to comprise codes of conduct and governance policies that protect such brands from future criticism.


Brand participation on messenger platforms

Over 2.5 billion people use messenger platforms globally.  Throughout 2017 we saw a maintained focus on connecting with consumers via pure social networking platforms, however in 2018 you can expect to see more brands investing in artificial intelligence, voice assistants and chatbots, enabling them to better connect with their customers via messenger platforms.



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