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23 August 2018

How voice search is impacting your search engine visibility in 2018

 

There’s a technology revolution and we need to talk about it. It’s likely that you have noticed the advancements in artificial intelligence and that virtual reality is well and truly on your radar. However, business owners who’s local SEO has started ranking higher, we’re talking to you because it’s likely that voice search is about to make reaching your customers a little more challenging.

Voice-enabled digital assets such as Google’s Alexa and Apple’s Siri are quickly developing a presence in the daily lives of people around the world. As brands and marketers, we can’t ignore this new kid on the advertising block and predict that voice-enabled technology is only just beginning to take over as a preferred user-experience tool.

So here it is, hot off the press, the answers to the most commonly asked voice-enabled technology questions.

How does this affect Search Engine Optimisation (SEO)?

A number of leading marketers have referred to this cutting edge technology as the user-interface tech of the future. As much as it could be assumed to be a pre-emptive notion, the technology is ultimately developed to meet the user’s needs so it’s not surprising that evidence supports the positive social integration of voice tech.

Additionally, the entire system is integrating into tech hardware such as smartphones, speakers, motor-vehicles and appliances. As a matter of fact, users are finding voice-enabled tech more convenient than disruptive, particularly when it comes to searching for nearby local businesses.

How many people are actually using voice-enabled technology?

As recent as 2017, statistics indicate that approximately 18.5% of the global population are using voice-enabled digital assets every month – and that number is only increasing!

By optimizing digital assets for voice-search compatibility, you will have the potential to reach millions of customers who may be missed through a more traditional marketing approach.

Experts in SEO, Traffic Radius strongly believe that in order to reach your target market, it is most effective to invest in SEO and search voice search concurrently in order to improve ROI.

 

Image source: Pinterest

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