The bi-yearly Brisbane Truck Show is the biggest event to ever fill the Brisbane Convention and Exhibition Centre. HVIA partners with Wahoo to market the show and ensure that each and every event is bigger and better than the last.
Wahoo undergoes an extensive research and planning process to develop an integrated marketing strategy and utilises long-standing media relationships to leverage the spend for optimal reach. The multi-media campaign promotes the event across TV, radio, press and outdoor, targeting trucking enthusiasts all over Australia. This year the event attracted a staggering 34,000 attendees.