a reflection → SOCIAL MEDIA TRENDS IN 2020
As we plan and act on our marketing goals for 2021, we always take a moment to reflect on what trended (and what didn't!) in the year just gone.
We recommend checking out Hubspot’s and Talkwalker’s Social Media Trends for 2020 report which features insights from 50+ industry experts, defining and analysing everything social, including:
→ Hard hitting trends
→ Influencer marketing trends
→ Insight into the Tik Tok generation
& MORE!
The report explains how new social media platforms and trends are working to manipulate the digital media landscape further, and how brands and marketers are needing to react and adapt their digital communication accordingly.
“The rise of unique and niche networks
shouldn’t come as a surprise. People are
no longer
looking for large communities
but the relevant ones. Less noise, more
genuine engagement.”
Social Media Trends for 2020 Report
Other trends that hit the ground running (and are well and truly here to stay in 2021) include augmented and virtual reality, which we saw integrate into our apps and social media channels throughout 2020.
“Brands like Coca-Cola are integrating augmented reality into all aspects of their digital transformation, particularly targeted towards the generation that doesn’t see a line between the online world and the offline, the reality and the augmented reality.”
Social Media Trends for 2020 Report
Here’s a little snapshot into Coca-Cola’s immersion in to the world of AR ↓
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How has this report helped you to shape your 2021 Marketing Strategy? We would love to hear your thoughts - Get in touch!
words by Kate Cowley, Digital Marketer & Content Creator at Wahoo.