In an industry that has long been associated with hard hats, rugged landscapes, and heavy machinery, the mining sector is now facing a pressing need to adapt and evolve. The challenge? Attracting and retaining the next generation of skilled and talented workers.

In today's digital landscape, search engine results pages (SERPs) are constantly evolving, making it essential for businesses to stay ahead of the curve. Changes to Google's algorithms often lead to fluctuating rankings, making it harder for businesses to maintain their online visibility.

While many might consider hiring a standard video and photographic crew for their marketing needs, there's a compelling reason why top mining companies turn to full-service strategic marketing communication specialists like Wahoo Advertising.

At Wahoo Advertising, we understand the power of storytelling in driving meaningful change, especially when it comes to safety on mine sites.

In the ever-evolving landscape of talent recruitment, one truth remains constant: different generations bring unique priorities and expectations to the workplace.

Last week, the Wahoo team attended the Queensland Mining and Engineering Exhibition (QME) 2024 in Mackay, a pivotal event for the mining sector.

Discover how to make your annual report stand out with innovative strategies that resonate with modern readers and effectively communicate your company’s achievements.

The Courier Mail’s Future Resources event last week underscored the significance of mining as Queensland’s most crucial sector. It also delved deeper into the industry's most valuable asset: its people and their stories.

Is the digital space saturated with pieces on the repercussions of artificial intelligence (AI) in marketing? We aim to bring you a fresh perspective, focusing specifically on how AI is revolutionising B2B marketing.

In the context of Australia's mining, agriculture, and heavy industries, understanding what consumers want from the metaverse could inform the direction of future digital strategies

The job market is going through one of the most challenging times in decades: almost every industry, mining included, needs more employees, and the competition to attract new talent and retain (even poach) experienced minds is fierce.

It’s a fact that almost every single Australian with a smartphone or computer uses Google at least once a day. Thanks to Google My Business, we can find all sorts of products and services near us.